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In the traction stage, you’re still trying to find that perfect match between ideal customer and market message. Your product or service is evolving, and it’s a pretty good bet that you don’t have sufficient content or domain authority to get your content to rank, no matter how much optimization you perform.
That’s your job at this stage — to create content and make sure that your website is fully optimized. Plan your editorial calendar and go to work on creating, at a minimum, one piece of epic content per week. Content is the heart of modern SEO. Without valuable content, your SEO efforts can’t take root. We know that a term like “epic content” is both vague and scary, but know this — the days of thinly written, 500-word “SEO blog posts” are over.
SerpIQ’s 2012 study of over 20,000 keywords showed that the top-ten results of each had an average content length of more than 2,000 words. The average number of words for the content in the number-one spot was 2,416. For the #10 spot, the average number of words was 2,032. To this day, well-written, authoritative, long-form blog posts significantly outperform filler blog posts.
The good news is that if you create truly useful content (blog posts, videos, SlideShare presentations, podcasts, etc.), you can use it in your lead capture pages and conversion efforts even as you begin to impact organic traffic numbers.FB JAM Social Media